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People know the losses for the PS3 are misleading but that they still continue to quote them is kind of annoying. The PS3 shouldered the responsibility and cost of pushing Blu-Ray for Sony's other entertainment and manufacturing divisions without being credited with any of the profits that generated. Much of the original cost of the PS3, from a real-world perspective, should be differed to the company at large. I'm sure that's how it's viewed at Sony.

With Microsoft, they were perfectly willing to eat losses in order to acquire market share, we've known that from the start. The only thing that likely makes them cringe are the billions lost to the RRoD, but even with that, they'd likely take their current position in a heartbeat.

Sometimes these articles that seek to isolate events and present them in a vacuum really come across as childish.