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@OP

While I agree with the gist of your sentiment. That Sony needs to find a answer for Halo, and that they need to get their shit in gear right now. I feel your solution is wanting, because it doesn't address the real problem. Namely that Senior management that is responsible for giving the go ahead on projects is either incompetent, unimaginative, or in all likelihood far too provincially minded. No amount of money, or reputable talent will ever overcome straight up bad taste, or bad direction.

I really think it is a problem with provincial thinking. The stories for both Killzone and Resistance read like they came straight out of Anime. Like someone was trying to create a concept that a Japanese executive might be able to relate enough to that they might sign off on a game. That said it is really to the developers credit that the games turned out as well as they did. In spite of such a obvious handicap out of the gate.

I think you probably have to understand why Rambo First Blood was a pretty cool fucking movie to appreciate what it is that North American audiences want. Anything that doesn't stem from that sentiment isn't likely to be a huge success, and anyone who doesn't think that movie is cool. Shouldn't be making choices about what the North American audience wants.