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I know a group of people who've been working on a start-up for several years that was working to produce an internet enabled cable service ...

From their comments, the technology is actually simple and has been (mostly) available for decades; the challenge is getting access to channels, and fighting with the regulations, and they've been (mostly) tied up in red-tape through most of their existance. It could be different in different countries, and a large company may have an easier time then they've had, but I wouldn't get my hopes up atm.