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superchunk said:

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Nintendo doesn't ever try to sell its hardware for a loss, so the pricing is intended to be as close to break-even or with a healthy margin at launch. 3DS of course screwed that up and as such WiiU was launched at a break-even point. (they stated a single game sell with it gives it a profit... and who doesn't buy a game with a new console)

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Just to make it clear, that statement was in reference to the situation in the US, where the console costs 299/349 USD BEFORE taxes.

In Europe the console is 299/349 € AFTER taxes which vary from 19 up to 25%, so Nintendo gets less money per console in Europe than in the US.

 

@Chark: With WiiU, Nintendo has two routes to drive costs down: through the console and through the Gamepad. With the Gamepad the route is mostly the same as every handheld (cost of LCDs, battery, etc) and with the handheld it's like every console (cost of RAM chips, the 8/32GB of NAND, the CPU and GPU, etc.)



Please excuse my bad English.

Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070

Steam / Live / NNID : jonxiquet    Add me if you want, but I'm a single player gamer.