NTDOY: it represents 8 ordinary shares. I stopped wiring USD into my JPY account once the exchange rate got too high and simply bought NTDOY instead. Compared with 7974:JP, you can see NTDOY YOY decline of an extra 10%. Try charting both on Bloomberg. So had I bought $100k each via from JPY account and USD account, the currency adjusted performance would be very close. So currency is priced into the ADR shares.
Sony: I came across Sony's fx strategy before and thought it was kinda good for now, but might pay for it later strategy. http://online.wsj.com/article/SB10001424052748703300904576178001030496750.html
I could care less if they suffer if not for the fact they own Playstation brand. As a gamer, playstation success is good for everybody. So I hope that guy was just boasting.
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