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Birimbau said:
http://fronttowardsgamer.com/2012/02/02/microsoft-declaring-war-on-gamestop-with-anti-used-games-chip-in-xbox-720/

Not only Sony, M$ seems to want it too, and developers are crying, they want at least to gain something with used games.

They DO gain something - brand recognition and possibly even money if the gained money is spent on more games.