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I think it'd have to be Pikachu is only for the 15 and under demographic. (Well and the parents that buy their kids this stuff.)

 

Actually something I hadn't thought about before.  Not sure if that's a bigger knock against sonic, or just a compliment for Nintendo and their ability to seemingly create huge mascots anytime they want.

In another 10 years or so, i could argueably see Pikachu passing Mario.