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I believe the thought process was...

Smash Brothers is really successful + Sony wouldn't make a smash brothers clone unless they planned to heavily support it + I like sony mascots better then Nintendo ones so it totally should do as well if not better. (I don't but said predictor.)

 

The main difference I think is Nintendo mascots lend themselves to spinoffs more.  The more successful Sony mascots have a certain level of grim that makes a party fighter seem kinda off... and generally aren't as popular as far as the headliners go.