HappySqurriel on 02 January 2013
With the amount of ads I've seen, I don't think Playstation Allstars Battle Royal has suffered from lack of advertising but I do think it may have been poorly targeted advertising that was largely ineffective.
It has been my experience that a large portion of videogame advertising happens on 'smaller' channels at off peak hours, and companies are trying to be seen by the right audience and not (necessarily) the largest audience. The reason for this is these companies can get weeks worth of advertising in these low cost slots for the same cost as one commercial on prime-time television.
