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best buy is saying they will push BR hardware. If they do it in favor for Ps3 it will definitly increase sales. I can see it like this.

consumer - "im looking into an hd movie player"

employee - "well blu-ray is the leading format and has the support of many more movie studios."

consumer - "that sounds good show me to the players"

employee - "well heres our selection. the sony ps3 is also a blu-ray player. if you or anyone in your household (like children) enjoy games the ps3 is only 100 dollars more than our cheapest blu-ray player. with that you get a gamming device and a hi def player. more bang for your buck"

consumer - "my kids have been bugging me for that damned thing. geez i didnt know it would benifit me too point me to them"

but thats only if best buy employees like their job. many of them are stupid kids and really dont care. usually they are like "there over here need anything flag me down bye"