fighter on 28 December 2012
Strenghts
+ Xbox Live as a retention pool of hardcore players with a high willingness to pay
+ Brand Power has never been higher
+ Partnership Management with 3rd party developpers on both XBLA and retail segments
+ Cash flow and long term strategies
+ Efficient PR and Management people and decisions
Weaknesses
- Japan
Opportunities
+ Kinect 2.0
+ SmartGlass
+ Surface XBLA and Xbox Live features
Threats
- a second RRoD incident
- Living room Steam solution
- Over confidence
