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retroking1981 said:
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This is true and brings me to a slightly off topic question...

Was the GameCube sold at a profit? If so thats surely considered a success even though it only sold 22ish million?

Like you say it all comes down to profit but this is a sales site so no doubt we're gonna argue numbers right

I believe it was, but the majority of Nintendo's profit from that time was from handhelds.

Sales do matter in terms of popularity: we can say the market is not yet sold on Wii U. But it's still possible to make money as the second or third place player in a market, it's just a matter of scaling back extravagance (for example five year 100+ person Zelda games, or $100 tablet controllers).