JayWood2010 said:
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Market share is important. If you dominate the market you can impose your conditions and get an edge over the competition (GTA San Andreas early launch on PS2 its a good example). You get profit and your competitors don't. If you have just a little portion of the market, you will end suffering with that.
Let's imagine that Wii U will dominate the market and the other two will end with a much lower base. Ninty could negotiate exclusivity with COD or at least some months of it. Year after year it would be devastating over the competitors.