1.5 billion in advertising for windows 8 fails to do the trick

[Alby_da_Wolf]

Darth Tigris said:

dallas said:

MARCUSDJACKSON said:
but they still made profit right?

Yeah, like I've said previously, Microsoft has built up an enormous moat from its past successes, but you can't just do that anymore.  Companies need growth and innovation.  You're either growing or stagnating over time, and it looks like this company is doing the latter.

So what do you think Microsoft has done this year with Windows 8, Surface and Windows Phone 8?  With Office Web Apps, Skydrive and Xbox Music?

The response from tech bloggers and vocal people?  "It's too different looking, I want the desktop and start menu, Surface isn't a laptop, it doesn't have 400k apps at launch, MS gets viruses, I'll just stick with iOS, Android and W7 because I DON'T WANT GROWTH AND INNOVATION" etc, etc, etc ...

Microsoft is forcing potty training right now.  Many want to still poop in and pee in their diapers but MS knows where the future is and is willing to go through this period where people will fight tooth and nail to stay in diapers for the sake of getting to that future.  

For the record, though, I still haven't upgraded.  I've never upgraded an OS, just bought new computers.  As people do that, sales will increase.  But it sure makes great headlines now, right?  : |

We aren't toddlers and we don't need to be forced by MS to do it, and not even MS can know the future or whether anybody will find better evolutions for it. BTW "better evolution" in a GUI is a totally subjective thing.

OTOH you're right that people will buy it anyway on new PCs, but the true threat for Windows on PC isn't temporary unacceptance of the new version, that always happens, but that its market start being colonised (or remaining the same and even still growing, but being marginalised) by desktop and portable devices derived from smartphone and tablet tech, where Windows is a dwarf, two competing OS' are the leaders and even Blackberry beats it.