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They really, really should have launched the Vita for the 2010 holiday season at a $199 price point with standard memory cards and scaled down hardware. At this point all I can say is that Sony needs to drastically reduce the price of the system and memory cards in an attempt to retain 3rd party support and some semblance of relevance in the market. Otherwise, customer interest will continue to dwindle and 3rd party support will dry up. Additionally, a much greater effort to produce original, quality 1st party titles wouldn't hurt either.