Sony are marketing PS+ quite a bit here in the UK - get tons of adverts for it on internet gaming websites. Things won't bloody go away, if only they knew i already have a years sub lol. The advert is basically something like "Put £40 down, be 65 games up" and shows pictures of whats on the IGC atm... with a highlight on Batman: Arkham City. Saw a lot of adverts when it was 25% off with Read Dead Redemption too.
PLus they seem to be really trying to get 1 month trials out to people too, bundling trials with Ps3 consoles etc. I think the service has gained a lot of traction since Sony turned it into the IGC and now they're really trying to push it through to the mainstream.
Think it'll really hurt them if they don't have PS3 BC for the PS4 though, which I think could well be the case. Esp as PS+ prob won't be on PS4 for launch, it worries me how they'll handle that.







