Nem said:
Definition of flop:
Box office bomb: The term box office bomb or flop generally refers to a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its production, cost or marketing efforts.[1][2] To earn this distinction, the film must also fail to earn more than the reported cost of its production, distribution and marketing by a wide margin.[3] Gauging the financial success of a film is difficult, and because there is no definitive definition, what makes Box-office bomb can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs,[2] and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has nothing to do with box office performance).[4]
Its somewhat inconclusive. It did miss the projections but it did earn more than the reported cost it took to produce. Its a very loose concept. I guess both conclusions can be valid. It is a flop if you look at projections, it isnt if you think its made substancial profit. |
Yes pretty much this, thank you.