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mysticwolf said:
Giving away a bunch of pc games for dirt cheap probably didn't help lol

"The Humble Bundle seems to have been a good move for the troubled publisher, its stock rose by 37.96 per cent on release day to over $1.60 a share"

http://www.gamesindustry.biz/articles/2012-12-03-thq-bosses-spend-big-on-their-own-humble-bundle