| Mr Khan said: It's all about expectations. If i went to a producer and said "this movie will make you $300 million, and will only cost about 100 million to make," but i only got $200 million, well, that's not what i promised. |
Firstly, if you consider $100 million in profit a failure, under any circumstances, then I guess you're beyond reason.
Secondly, that analogy doesn't work because you're introducing a third party. There was no third party who promised Capcom they would make a certain amount.
Expectations are just that, expectations. They are what a company expects to make based on market situaion. It's based on predictions on likelyhood. It is NOT necessarily based around success or failure. Expectations =/= needed to be a success.
If I was selling products, and I needed to sell 100 units to make a profit, I could expect to sell 200 units because of what I predict the market to be like. But that doesn't change the fact that if I sell over 100 units, it's still a profit. If I were to sell 150 units, which would be 50 units in profit, it's not like I'll be like "Well, this product has been unsuccessful, it's time to close shop. No, it's less than I expected, but more than enough for a success.







