In my opinion, $150 is the mass market price of a handheld gaming system and $300 is the mass market price of a home console; and the further above this price you get the more your system will struggle. In ways, charging $500 for a home console is similar to charging $250 for a handheld system and, while there is a small market and some people might be convinced to buy in at that price, no system will see particularly strong sales at this price point.
With that said, if Sony could turn a profit at $500 it might be good for Sony in the long run to sell their system for that price even if it translated to weaker sales overall. Sony bleeding money in the hope of returning to being the market leader is more likely to lead to the end of the Playstation than anything else because, as Sony is forced to restructure to keep the doors open, a division with gigantic losses is a huge target for a company that has as bad of finances as Sony currently does.
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