DirtyP2002 said:
MoHasanie said:
DirtyP2002 said:
S.T.A.G.E. said:
kowenicki said:
S.T.A.G.E. said:
kowenicki said:
sony have pushed the boat out on TV ads recently. far more than anyone else. |
No they havent, just Uncharted 3 and the Vita. The problem is their budget is primarily used to make games and everything else comes second. With Microsoft its the opposite, marketing > games.
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Yes there has.
You dont live where I live. I notice you only replied to my post and not everyone else saying the same as me.
I'm flattered.
Playstation products have seen unprecedented advertsising this holidays in the UK, seriously huge amounts. Far more than Ninty and MS combined. Seen a little bit of Ninty and virtually none from MS.
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I doubt that. Im willing to bet Sonys marketing budget isnt a quarter of Microsofts. Microsofts budget to advertise Windows 8 alone is crazy.
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Ohhhh the irony.
just did a quick google search:
Sony's yearly marketing budget: 5 billion USD (in 2009)
Microsofts yearly marketing budget: 1.6 billion (in 2012)
Microsofts budget is way smaller than Sonys.
Sources:
Financial Times
http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html#axzz2FLDTg3ci
"Sony is looking to concentrate its nearly $5bn annual advertising firepower on a smaller number of products to “reinvent its marketing”, senior executives at the company said."
Forbes
http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-more-on-ads-apple-or-microsoft-another-lesson-in-quality-vs-quantity/
"Advertising in Redmond was $1.6 billion in fiscal 2012 (its year ends in June), $1.9 billion in 2011, and $1.6 billion in 2010. As a percentage of sales, advertising was 2.2%, 2.7%, 2.6%."
Waiting for your spin.
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Well Sony makes so many more products than Microsoft,so its unfair to compare them like that. I'd like to see what the gaming division's advertising budget for each company is.
In this article from 2010, the Sony entertainment boss for NA when asked about promoting the Move as much as the kinect said "I don't think we'll ever outspend Microsoft."
http://seattletimes.com/html/technologybrierdudleysblog/2012855625_sony_boss_on_move_vs_kinect_ps.html
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1st he asked for a comparison between whole Sony vs whole MS. That is what I provided.
2nd this is a sony quote, which is just not backed up by any data at all.
*edit* Well I found some things that should be considered.
in 2002 (!!!) Sony already spent 250 million for Playstation products in the US only.
http://www.gamespot.com/news/sony-matches-last-years-marketing-budget-2870918
That was 2 years before the PSP even released. It is way higher now, because of a new product and the overall growth of this industry.
Sony pays about 25 million to the UEFA just for advertising the Playstation. That is only one way and Europe only.
http://www.sportsbusinessdaily.com/Daily/Issues/2011/05/04/Marketing-and-Sponsorship/Champions-League.aspx
The biggest part of MS 1.6 billion spendings will be for Windows and Office. Windows phone saw a big push as well. So overall the marketing for the Xbox 360 will be pretty low. So SCE probably pays more than MS does for the Xbox 360.
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Well, I guess your right, but those figures for Microsoft are for 2011. In 2011 Microsoft didn't launch any significant new products, and the Windows phone was not introduced yet. So, we still can't draw any conclusions from those figures. This year with the major launch of Windows 8, Windows phone etc. I'd expect their advertising budget to be nearly double this year especially cause they spent $1.5 bn alone advertising Windows 8.
I still think Microsoft has a larger marketing budget than Sony for advertising the 360.
