How has Sony not fixed marketing yet?

[DirtyP2002]

S.T.A.G.E. said:

kowenicki said:

S.T.A.G.E. said:

kowenicki said:
sony have pushed the boat out on TV ads recently. far more than anyone else.

No they havent, just Uncharted 3 and the Vita. The problem is their budget is primarily used to make games and everything else comes second. With Microsoft its the opposite, marketing > games.

Yes there has.

You dont live where I live. I notice you only replied to my post and not everyone else saying the same as me.

I'm flattered.

Playstation products have seen unprecedented advertsising this holidays in the UK, seriously huge amounts.  Far more than Ninty and MS combined.  Seen a little bit of Ninty and virtually none from MS.

I doubt that. Im willing to bet Sonys marketing budget isnt a quarter of Microsofts. Microsofts budget to advertise Windows 8 alone is crazy.

Ohhhh the irony.

just did a quick google search:

Sony's yearly marketing budget: 5 billion USD (in 2009)
Microsofts yearly marketing budget: 1.6 billion (in 2012)

Microsofts budget is way smaller than Sonys.

 

Sources:

Financial Times
http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html#axzz2FLDTg3ci

"Sony is looking to concentrate its nearly $5bn annual advertising firepower on a smaller number of products to “reinvent its marketing”, senior executives at the company said."

Forbes
http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-more-on-ads-apple-or-microsoft-another-lesson-in-quality-vs-quantity/

"Advertising in Redmond was $1.6 billion in fiscal 2012 (its year ends in June), $1.9 billion in 2011, and $1.6 billion in 2010. As a percentage of sales, advertising was 2.2%, 2.7%, 2.6%."

 

Waiting for your spin.