How has Sony not fixed marketing yet?

[El_Machete]

I like the variety of games i can find on the playstation platforms, and that is a huge reason why I am a fan of playstation and Sony. But it is a shame that many of these great games go unnoticed, and don't get the sales that they deserve.

Tv Advertisement is important, but how effective is it really? I mean what does a tv commercial really tell a possible consumer? Most are not even in-game trailers, only last about 15 seconds, don't show me the story I am doing to take or the characters I am gonna meet. It does however tell me that it exist. But wouldn't word of mouth be a better vehicle for this?

Some of the best games I have played in my live have been small budget pc games that got to me via youtube. I have seen developer walkthrough of these games and it has been the creators who sell me. I have been playing games for many years, I can tell bullshit from PR people the moment they finish their sentence. Developers interviews and walkthrough have been more honest and modest in their pitch. People that have a clear picture of their vision and are passionate enough about the game are better at selling than someone that read a memo. Now, how can you do that for the mass market? no idea...

I think Sony's view on their games is different than other companies. I think they see games as part of their portfolio, and not a single product that defines them. I have noticed recently the huge amount of movies Sony Pictures makes, while some are awesome and some are not, none have gained the level of Avatar or the Avengers. Skyfall almost reached that level. I think it is Sony's self identity that mandates this amount of content. The cost of having this much content of course is that they can't spend money on advertisement like the competition does.

I think they need to think of another way to sell their games, and not match Microsoft or Nintendo's tv ads efforts because they will be outspent. ideas?