| kowenicki said: Meanwhile Windows market share is: Desktops: 92% All devices: 82% Wonder how much Google spent advertising Chrome to garner that miniscule% market share? |
And a Goldman Sachs/ITC study published just a few days ago claims that Microsoft's market share is already as low as 20%, Apple taking the second place with 24%, and Google operating systems clearly leading with 42%.
That should clearly show that plain numbers say very little until one clearly knows what exactly they represent and how to interpret them.
Like when Microsoft announced that they had sold 40 million Windows 8 licenses in the first month, even more than Windows 7 copies in the same period. That sounds like Windows 8 is popular and successful - but the picture looks quite different when one knows that...
1) these numbers were greatly helped by an insane 1.5 billion marketing campaign
2) of these 40 million licenses sold, only 15 million had actually been activated - so by the time, just about 1/3 of the people who bought Windows 8 were actually using it
...which is of course because
3) most of these early Windows 8 adopters weren't even interested in Windows 8, they just bought a license because of the incredible temporary price reduction. Many probably with the intention of selling the license on eBay at a nice profit once Microsoft's price reduction is over.
15 million people using a product advertised with a 1500 million budget would equate to Microsoft spending 100 dollars on every person using Windows 8 - which is several hundred percent of what these people actually paid for their Windows 8 license.
