Is PlayStation Plus hurting Sony's retail sales?

[Hapimeses]

Wh1pL4shL1ve_007 said:

platformmaster918 said:

Hapimeses said:

Here I blether about games...

 

I think if Sony would advertise PS+ it would steal a lot of market share from MS especially considering it costs less than Xbox Live to get hundreds of dollars worth of content every year.  Even NA might notice the value even if it seems very stubbornly in favor of MS for some reason.

Oh believe me. While Sony's main advertisement factor for the Ps3 is the free online service this gen. A paid for subscription service will be a hard justification for a major advertisement campaign as the average consumer will find it to be contradicting to what Sony has said about the "free Psn".

Plus how would you better justify "Pay us to recieve free games" without writing a wall of text??? 

If at all, it migh actually back fire on the average consumer and no longer see PSN as a free service. 

I disagree with this.

Not only is the 'main advertisement factor' of the PS3 not 'free online service' -- that feature is just one part of a significantly larger whole; go check all the PS3 adverts to see what I mean -- but PS+ is not an 'online service' per se, it's a game rental service, discount service, and additional feature service (cloud saves, automatic updates and downloads, etc). The distinction is clear, and any advertising agency worth it's salt should have no difficulty demonstrating this, with a stress on should.

Really, it's a very easy concept to communicate: for the cost of a single retail game, PS+ grants you immediate access to a ton of new games, with more games added every month, and also offers deep discounts on all manner of digital products and services. Or, if you prefer, why not use Sony's 'Instant Game Collection' line, because that's exactly what it is -- amongst many other things, of course.