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Much like how Sony has first-party developers that create games that appeal to western audiences, I think that Microsoft needs to employ some of its first-party developers to research and develop games with Japanese audiences in mind, instead of only relying on third-party Japanese support. Obviously this is easier said than done, since there is more money in the western markets, but if they really want to be more successful in Japan, I think that Microsoft needs to work on developing more games that appeal to Japanese audiences.