Nothing. A strategy to try would be partnerng with an eastern company - even non-Japanese like Samsung - but it would be a tough hill to climb regardless. It's not just Sony. Nintendo's already launched the WiiU which will most likely dominate that market. Sony still has a solid following so they will come next and take those who don't want WiiU. There is nothing left for Microsoft, even if they present a very attractive offering. Halo, Fable, Forza... these don't resonate well with the Japanese market, so why buy it?








