| XanderZane said: Microsoft does realize that they need to be at least $100-$200 LESS then the Apple IPads for their Surface to have any chance of selling right? Nexus & Kindle Fire HD are already less they the Apple IPads and are selling very well. You can bring a barely good tablet to market at a much higher price and expect consumers to run out and get it. |
Do you really think that you have the answers and that Microsoft doesn't know this?
The financial analysts covering the Surface have said that msft doesn't want to offend its hardware partners by selling the surface for too low of a price. So, msft wisely keeps it as a premium product, which will invigorate demand of windows 8 to a greater degree than if it sold a budget product. People associate great hardware with the OS and don't separate the two as much as you'd think, well the joe six pack kind of consumer anyway. So, the strategy is probably the best thing that msft can do right now.
