Correct. The two consoles seem equal in their ability to sell exclusives, aside from Kinect/MOVE of course ( the 360 has the PS3 beat in the motion controlled games).
Earlier in the generation, 360 exclusives were a lot bigger than PS3 exclusives. But with more recent active franchises the two consoles are about equal. From 2010-present, they have been virtually the same.
Gran Turismo is about equal to Halo. Uncharted about equal to Gears of War. God of War about equal to Forza. The PS3 doesn't appear to have another 4-5m seller to match Fable. There is LittleBIGPLANET, but it appears to have dropped off. On the other hand, a great deal of Forza owners are so by virtue of bundles, considerably moreso than any of the other games. So I think they even out.
After that, the 360 doesn't seem to have many more active exclusives franchises. While the PS3 has a lot of small-medium sized IPs (Killzone, infamous, etc).
What gives the 360 an advantage isn't the fact that the console is somehow much better than the PS3 at pushing exclusives. It's the fact that from 2005-2009, the 360 pretty much dominated the PS3. And of course, the 360's biggest franchises had plenty of installments and became big a lot earlier than the PS3. The PS3 really started late with getting its big games. But now, its about even with the 360.
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