You're an idiot my friend. Dropping the price to stay alive excuse is old too. Everyone said they would be loosing 400-500 dollars on each system sold. Sony's financial reports beg to differ. The only way they were able to stay in the black was because their production cost lowered drastically. Which in terms allowed them to lowering the price. Which in terms helped them sell more. You are an idiot if you don't believe Sony had much to gain from BR winning. (More sony HDTV's sold. more HD players sold. more HD software sold. for examples) And you are an idiot for talking aout of your ass. Do you know how old I am? No you don't so your age comment proves just how big of a moron you really are.