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I should have mentioned that I suspect the reason the stock is falling is because of speculators ...

I expect that there were quite a few people who bought Nintendo stock in the weeks leading up to the release of the Wii U in the hopes that Nintendo would have a record breaking launch. If they invested on margin and the Wii U sold better than the Wii they could have been looking at a 20%+ return on investment after a couple of weeks; but since the Wii U did not sell that well, they're probably dumping the stock to cut their losses.