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One of the reasons I never bought a Nintendo handheld was because Nintendo refuses to lower their software prices.

I don't even game too much anymore, but I'm always buying random PS3 games in the $10 - $20 range. Might not even play some of them, but it's so cheap you can just impulse buy without any real remorse.

So I like it. It also is a good way to get somebody into a series, and maybe more willing to pay full price for the sequels.