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Pretty sure they already do.... people buying the 2 year plan xb are not the one interested by multiplayer gaming.... those have had an xb for a while already....

What I was saying is that for 60 bucks a year for heavy bandwidth requirement service nobody can expect more than what they are already offering in their right mind.... look at hulu+ or Netflix.... subscription to their service is almost twice the price yet their range of services is nothing close to what xbl offers as a whole.... so no it's not a personal opinion, only in 3rd world countries you can expect more out of 60 bucks a year... I found that rather cheap actually for all we get... specific discount... a bunch of apps... excellent service for online gaming and video or music playback and a shit load of points for free just for being a loyal customer.... and 60 bucks is really if you don't bother to look around for a good deal...

So once again I am indeed answering your question... by today standards they are already offering unquestionable value for a 60 bucks price tag.....
If you buy more than 3 deals for gold members a year you cover the cost....

Now if you ask me my dreams, I'd say I want exclusive free dlc for every game I buy while in gold.... but my wishful thinking doesn't change the fact that we already get way over 60 bucks of service value as a gold member... customer perception is completely irrelevant to value things in factual manners... only psn users and freeloaders think otherwise... :p