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Did Sony Pictures let Activision produce Spiderman 3: The Movie for the XBox 360 and PS3?

Sony (like most large corporations) is broken up into several very large divisions who act (mostly) on their own in order to maximize revenue and profit. If Microsoft worked out a deal with Samsung to manufacture a Blu-Ray drive for the XBox 360, and Microsoft was willing to pay the necessary licencing fees, the few divisions of Sony that actually could do something to stop it would do nothing to prevent it; the increased revenue from the licencing fees for their division is worth far more to their director than for another division to have a strategic advantage.