Distant Star on 08 December 2012
It's not only about defining a target audience. Sometimes you just have to go to market and test it. Sony could have done more deskresearch but that only takes them that far. Pspgo was an experiment. Move was a forced response, a defensive strategy. Xperia play they didnt want to cannabalize their handheld market resulting in a poor library. That's a bad decision imo. Because vita isnt alife like the name is trying to say.
I tend to agree on a lot of what you are saying. However marketing isnt that easy. It's a fast paced consumer electronics market. You have to make quick decisions. They have to focus on quality third party support. Its more a b2b problem then a b2c problem.
