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Thing about networking, you still work hard on soft skills...

Also it makes sense...
It usually goes down like this...
There is a job coming up and I know this person quite well and know what his personality is like and his skills are good.

You see when it comes to a job, they also want to know your personality and if you will fit in. By having sort of a prior relationship, people will choose you over qualified but people of an unknown personality.