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Adinnieken said:

Then it was spending on advertising. 

In one of them, the SuperPACs for Romney were doing all the spending, where as on the Obama side, it was the campaign itself that was doing all the spending.

Which only makes the situation worse.  Because if the Romney campaign was able to raise more, and spend less on advertising, it meant that they were able to spend more stump speeches.  Where as Obama was doing the vast majority of spending in his campaign, which meant not only was he financing the majority of ads, but also having to pay for those stump speeches. 


Hate to be that guy, but links? :3 

I remember about a month before the election I stopped seeing almost all Obama commercials in my [swing] state. But his pacs were still all over the airwaves. While we were getting quite a bit of Romney ads, both from his campaign and his Super Pacs