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disolitude said:
HappySqurriel said:
disolitude said:

Some people here really don't understand what this device does and who it's for.

This device isn't meant for finger painting and slinging birds around. It's a durable, light, portable, intel i5 tablet that has an active digitizer. It's a content creation device.

They can give 2 hours of battery and charge 2000 dollars for it and people will still buy this. What this does, the iPad or any Android tablet can't do.

If you want a tablet allowing you to pinch to zoom in a browser for 10 hours a day and play tablet games, go buy an iPad, Android or Windows RT device.

In my opinion, if Microsoft was producing the Surface as competition for the netbook and low-end tablet market they could (probably) carve out a niche for themselves. It doesn't compare well against high end tablets or ultrabooks, and pricing it in/above those markets only ensures that it will be remarkably unpopular.

To put numbers on this, at $200 Microsoft would have a successful product with the Surface, at $400 they could carve out a small niche, at $600 they will have a moderate profile "flop" like the Zune, at $800 they're heading for a high profile flop, and at $1000 I see it being discontinued within 6 months. They have (realistically) over-shot their market by $600 to $800 per unit.

 

If a product like Surface is offered at netbook like pricing, Microsoft would be screwing themselves hardcore. In the grand scheme of things, they really don't care how much a Surface sells. The point of the product was to raise awareness about Windows 8 and RT, and offer a cool hardware design that makes cool comercials.

The real goal for microsoft is to get OEM's to keep buying 80 dollar Windows 8/RT licenses. Selling the Surface for cheap will do nothing but cause them to lose money on hardware, while undercutting the OEM's with their own hardware hence causing them to lose Windows 8 software revenue. 


these are my thoughts as well. its already started in my eyes, since the first surface commercial i have seen i have seen others from 3 different hardware makers. and that will be their bread and butter.