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First off I have no problem with Citizens United. But you are looking at it at too large of scale. Yes, they may not be as effective on a nationwide scale, but if you look at it at a statewide level it can effect the results easily. State senators and congressman don't get very much money or attention, and getting a rich superpac behind them can make all the difference.
My local one was an example of that. The Republican candidate had a large super-pac behind him, and near the end he was able to blanket the area in mail ads(no seriously, we were getting 6 a day) and radio buys. His democrat opponent never stood a chance...