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What a stupid bit of analysis.

Sony needs to increase the value proposition without resorting to selling at a per unit loss. I don't know how they can do that, but doing what Nintendo did with 3DS is not a viable option right now.

You think if Sony could afford to sell PSV at below cost to drive sales and establish a bigger install base they wouldn't have done it?

Sony had no choice but to sell at a per unit profit, and they still have no choice. Come back when Sony's had 2 full years of decent profits and talk about resuming the loss leader strategy on new hardware. That might just be in time for Sony's 4th generation handheld, if they're still around.



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