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JOKA_ said:

Also, just to be devil's advocate, I see your Wiktionary and raise you a Merriam-Webster Dictionary:

1  : to introduce as or as if new

Touché. Can't argue with Webster.

Of course, then we're getting into whether or not Sony advertises controlling their games with the amazing "new" Dualshock 4, but it's a moot point by now.