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There is good chance Gears will become multi plat. Because MS to renew exclusive contract will have to pay more. And EPIC will want Gears of war to be over 10 million selling franchise which being only on Next Box isnt possible.

And its better to spend money on IPs which they own. MS helped Mass Effect and Bioshock to become big franshices but at the end they went multi plat.

Halo is huge IP but apart from that there is nothing quite as big. Sony has Uncharted, GOW and Gran Turismo. Forza doesnt sell well unless bundled.