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imo, $400 is a fair price for new and awesome technology. now i'm above average on income and a serious gamers so i can understand why not everyone would jump at this price. but i think there are enough people like me that would jump at $400 that the rest can wait for the $300 and $200 price points down the line. i feel anything about $400 quickly prices out your potential marketplace for a this kind of luxury item. $600 is obviously too much lol.