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To me, the golden age of this gen is 2007 to 2012. Before 2007, Wii and PS3 were not launched in all major markets. Next year, it is clear that PS3 and 360 will have the last year before PS4 and nextxbox comes to the market. So based on each year's shipment figure, the winnder of each year is:

2007~2010: Nintendo
2011: Microsoft
2012: Sony
2013: Highly possible Sony

So based on above facts, Wii is the clear winner of this gen whatever it will be surpassed by 360 or PS3 in 2014 or in 2015. The lifetime sales say nothing about their market performance in the golden age of the generation.