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They are not moving away from the casual market. Have you even seen the WiiU adds lately? Those are aimed at the casual market.

No casuals buy a brand new system at 350$ at launch. Nintendo knows this. Casual doesnt even know what the WiiU is. Nintendo can't possible hop to get the casuals w/o getting some market penetration first. When more ppl buys the system (mainly cores) the casuals will know what the system is and thx to word to mouth they will start buying it.



 

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