Call of Duty is "hitting the wall", says GTA 5 publisher

[sales2099]

fauzman said:

sales2099 said:
You cant improve sales year after year indefinitely. Its got to peak at SOME point.

COD has been gaining sales since 2005. It was a great run. Now its sales can stabilize and remain flat.

You are making the assumption that sales will stabilise and remain the same rather than falling. Why? With most of the series that have tanked, sales have tended to go down so why do you think they will remain the same? I would say they really need to innovate - bring in new devs to come up with new ideas, upgrade the graphics which they can certainly afford to (and would stop some of the criticism), take gameplay or MP in another direction. 

Bros. The Bros wont let it go down