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butcherknife said:

But Choice 2 is limiting, inst it? Since only a subset of the consumers that actually want a PS VIta want those specific pack-ins. I guess that is why Sony is offereing so many different bundles...an effort to try to cover everyone?

Sure, but they try to pick games with mass appeal (hence nintendo uses Mario most commonly). Problem is Sony doesn't have that for "mass appeal". This is why MSony make multiple bundles with various games like COD, Halo, Uncharted, Gears, AssCreed, LBP, FIFA, etc... whereas Nintendo generally only does one.