butcherknife on 29 November 2012
| kain_kusanagi said: Instead of losing money on a discount, they pack in a game that has already paid for itself and increase the value of the box. People are more likely to buy something if it appears to have more value. The system costs them a huge amount of money to produce, but the extra stuff they are bundling probably is old stock that is costing them money in storage rather than making them money at retail. Pack it, clear it out, trick some people into paying full price for their system, profit achieved. |
But in this case...the pack-ins are all software except for the 4 GB memory card. Which is likely not a retail 4GB memory card, but a specially packed card for this bundle. I say this from experince...the Assassins Creed PS VIta bundle memory card was not a retail memory card (it had its own packaging in just clear plastic).
