| ArnoldRimmer said: This just means: Once every year, by the time Apple releases their latest edition of the iPhone, iPhone sales get a significant boost for a limited period of time. |
It's true, iPhone's annual release leads to very seasonal sales.
It's also true that those seasonal peaks, and the trough that follows, get higher every year in the US.
| Cobretti2 said: but can you really call it genuine market share considering that like 80% of iphone sales are to the people who already own a 6month old model and just upgrading lol. I am yet to meet a new person who says I decided to get an iphone 5. All the people I know who have them are ones who upgraded from 4S. |
But what happens to those old iPhones? They get sold or given away to friends and family, and used as iPods if not as phones. The enthusiastic upgrader (and their carrier) end up subsidizing the spread of the installed base. When those hand-me-down users decide they're ready for a smartphone contract, they already have an Apple ID, a bunch of apps, and are accustomed to using iMessage and Facetime to chat with friends.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
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