Here's the funny thing about Android market share: It can't get enough.
In order to actually be a threat to iOS, Android needs to look like a more lucrative platform for developers and peripheral manufacturers. It needs to generate more web hits, ad impressions and online sales than iOS does. It needs to be used more than iOS.
Despite having a commanding 70% of the global smartphone market, I still read stories of app makers who do ten times as much business on iOS (and that's an improvement on the twenty times multiplier I was reading about a year or two ago). Web usage of iOS is twice as high as Android. Black Friday shopping on iOS was three times higher than Android.
This is a problem that Android simply can't grow itself out of. It would have to actually take market share from iOS, which is not something it has yet done, and doesn't seem likely to happen as long as every single network effect favours iOS.
Market share just isn't doing it for Android. It's getting itself into people's hands, but it's not going to succeed until those people start actually using it.
Edit: Also, the mobile forum is over this way.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
